Sabah’s cruise tourism industry has experienced a remarkable resurgence, marked by significant arrivals that signal the region’s recovery post-pandemic.

In 2023, Seabourn Encore became the first cruise ship to dock in Sabah since the Covid-19 pandemic, heralding a new chapter for the industry.

Before the pandemic, Sabah welcomed an average of 12 to 14 cruise ships annually, and this number is poised to grow as the industry expands.

In 2018, Sabah welcomed 21 cruise ships carrying over 21,700 passengers, underscoring its immense potential as a premier cruise destination.

Cruise ship arrivals in Sabah proceed smoothly, reinforcing its position as a top-tier destination, with its ports prominently featured in the itineraries of world-class cruise liners.

The momentum continues in 2024 with milestone developments such as the inaugural visit of Carnival Panorama to Kota Kinabalu Port where the state plans to construct a dedicated cruise terminal.

Kudos to Sabah Ports Sdn. Bhd. for their exceptional dedication and tireless efforts in ensuring the seamless handling of these ship calls.

I am glad to know that the Sabah Tourism Board (STB) has set ambitious goals to double the number of cruise ship visits this year, reaffirming Sabah’s role as a key player in the regional cruise network.

The sight of majestic cruise ships at Kota Kinabalu Port is not just a visual spectacle but a golden opportunity for our Land Below the Wind to showcase its rich cultural heritage, breath-taking landscapes, and unique experiences.

These brief stopovers leave travellers with indelible memories while providing a significant boost to the local economy.

To fully capitalise on the potential of cruise tourism, a robust partnership between Sabah Ports and the Ministry of Tourism, through the STB, is essential.

Such collaboration can create unforgettable experiences for passengers by emphasising Sabah’s vibrant culture, stunning natural beauty, and distinctive heritage.

Coordinated efforts not only enhance passenger satisfaction but also solidify Sabah’s reputation as a premier destination on the global tourism map.

Cruise tourism represents a lucrative segment of the global travel industry, generating billions of dollars in revenue and creating millions of jobs.

For Sabah, the short calls from cruise liners present unparalleled opportunities to invigorate the local economy.

Passengers disembarking for brief visits bring significant spending power that benefits local businesses, including restaurants, souvenir shops, tour operators, and transport providers.

A single cruise ship call can inject hundreds of thousands of ringgits into the local economy, depending on the vessel’s capacity and passenger demographics.

Additionally, cruise tourism positions Sabah as an attractive destination for future visits.

Passengers who enjoy their brief port calls often return for extended stays, bringing friends and family.

The exposure gained from hosting international tourists enhances Sabah’s global profile, creating a ripple effect of increased tourism arrivals.

Ensuring seamless cruise operations requires meticulous planning and adherence to international standards.

Before granting permission for a cruise vessel to berth for a short call, the port operator must verify that all necessary documentation and arrangements are in place.

This includes a Berth Reservation Agreement, port clearance documents, proof of insurance, and compliance with environmental regulations, such as MARPOL standards for waste management and pollution prevention.

Payment guarantees for port fees and services, along with arrangements for bunker supply, freshwater provisioning, and shore power connections, must also be finalised.

Tourism and immigration clearances are critical to facilitating passenger disembarkation and ensuring compliance with local procedures.

Sabah Ports plays a pivotal role in ensuring efficient services through seamless berthing, pilotage, and mooring operations.

Modern passenger facilities, including clean terminals, clear signage, and comfortable waiting areas, contribute to an enhanced experience.

Quick turnaround services such as waste disposal, refuelling, and freshwater supply are vital.

The port also prioritises safety and security by enforcing ISPS Code compliance, maintaining robust emergency response plans, and ensuring effective communication with cruise liners.

To further elevate the passenger experience, Sabah Ports collaborates with local vendors to create a vibrant port atmosphere featuring cultural performances, souvenir shops, and local food offerings.

Environmental sustainability remains a top priority, with initiatives such as shore power facilities aimed at reducing emissions and minimising the environmental footprint of cruise operations.

It is also worth noting that Sabah Ports is making significant strides toward achieving Green Port status, beginning with the ambitious project of installing solar panels on most of its warehouse rooftops.

The STB plays an equally critical role in promoting Sabah as a premier cruise destination.

Marketing efforts should highlight unique attractions such as Mount Kinabalu, Tunku Abdul Rahman Marine Park, and cultural experiences.

Collaborations with travel agencies can facilitate tailored shore excursions, emphasising local highlights like Tamparuli Mee or noodles, traditional crafts, or village visits within the 24-hour passenger window.

Joint marketing campaigns with cruise operators, along with onboard cultural showcases, can further integrate Sabah into global itineraries.

Supporting local businesses by engaging entrepreneurs, transport providers, guides, and artisans ensures direct economic benefits from tourism.

A robust feedback mechanism to gather insights from cruise passengers will enable continuous improvement.

Sabah must embrace a forward-thinking approach to cruise tourism, exemplified by the proactive initiatives of Sabah Ports Sdn. Bhd. under the capable leadership of its Chairman, Datuk Faisal Diego, and Chief Executive, Datuk Ng Kiat Ming.

Strategic investments in port infrastructure, including expanded berthing facilities and modernised passenger terminals, will enable the accommodation of larger vessels and increased traffic.

Additionally, fostering strategic partnerships with international cruise lines can firmly establish Sabah as a must-visit destination on regional cruise itineraries.

As cruise tourism continues to flourish, Sabah must rise to the challenge of delivering exceptional excellence at every stage of the passenger journey.

Through coordinated efforts and a shared commitment to quality, Sabah can set its standing as a leading cruise destination in the region, leaving visitors with lasting memories and an enduring desire to return.

(Datuk Dr Johnson Tee is Director of Sabah Ports Sdn. Bhd.)