Media Prima joins SMART Allliance with ASEAN broadcasters

KUALA LUMPUR: Media Prima Bhd, an integrated media investment group, has become a founding member of SMART Alliance, formed by broadcasters in the region to create and deliver commercial benefits for its members by developing content, selling, marketing and technology.

"We are pleased to be part of this Asean Alliance which provides a better structure for the long established commercial relations with virtually all the countries involved," said its group managing director and chief executive officer Abdul Rahman Ahmad.

"We hope with the Alliance, we can further leverage and expand on these relations for the mutual benefits of all parties," he said. The six founding members--ABS-CBN (Philippines), BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara Citra (Indonesia), Media Prima (Malaysia) and MediaCorp (Singapore)--recently met in Singapore and signed a memorandum of understanding pledging to work on specific areas.

With its growing middle-class population with an increasingly substantial spending power, Asean alone presents a combined market size of more than half a billion eyeballs for broadcasters. (Bernama)

MySinchew 2009.04.06


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